Intranet Blog
Building a company is hard work. Communicating with your employees is a must. Creating an Intranet blog may be just the online business solution.
Communicating with managers and employees can be a difficult task. Consider setting up multiple blogs for various communications at various levels of the company structure. Many times a group discussion is going on with the managerial staff and feedback is a must. One way to do this from a content management solution is use a blog internally with a select group of individuals for creative ideas or hashing out solutions to various problems. By doing it in a blog form there can be a chronological history at the finger-tips. Additionally, a business blog can be set up as private and/or password protected with-in the framework of the Intranet.
For communications with the whole company an Enewsletter blog can be a great way to let employees know what is going on on a day-to-day basis. This would also be an outlet for employees to either post a remark or set it up with no remarks at all.
For those concerned with business security with this form of communications consider the alternatives.
First the most secure form of business communications is probably person to person. But, how realistic is that on a company wide scale. A president of a company could call all the managers in and talk to this group and they in turn could then speak to the rest of the employees. But, this takes time. An E-mail could be generated and sent company wide, although this has the potential to get into the wrong hands even if by accident. Heck, with the viruses going around these days a computer could get infected and send the E-mail out to the whole world wide web.
On the other hand an Intranet Blog can be more secure than email. It has the advantage of being able to be updated immediately and postings can be edited when necessary. Plus for off-site employee communications a VPN or virtual private network tunnel could be created which would securely link an online browser to the internal server and no one else on the INTERNET would be able to view.
Division managers could create their own url department blogs as a means of communicating with those that report to them. Maybe a list of the hot jobs for the day needs to be posted or a to do list, then use the comment area to have the items checked off as they are accomplished.
How about using the blog as both a written form of newsletter communications as well as a verbal means. Many times when something is said once, a person hearing it does not pickup all the information on the first go round. Consider having a podcasting link with the message for the day. The postings could even be linked to a pager system with-in the company so that when the president posted a podcast message it could page a group of individuals to let them know a podcast is waiting. Imagine even having the ability to set the importance of the message so that if the page came in as a 911 code from the president everyone would take notice immediately.
Many companies are using various cyberspace devices from pagers, cell phones, PDA phones, BlackBerry devices, and laptop computers for communiqués. A Blog could be incorporated into this mix and with the abilities of XML programming have it send out a headline whenever there is a posting or new comment.
So, consider not only the business aspect of Web blogging communications but the cool publishing value and making the job site a neat place to work. It is easy, check it out yourself: blogger.com Your employees will love it.
Here is an additional article (very in-depth and detailed information) about someone building an Intranet blog for a corporation using Wordpress and a dedicated internal server with the following software applications: Apache 2.0.53, PHP 4.3.10, MySQL Essential 4.4.40a, MySQL Administrator 1.0.19, WordPress 1.5. See: How to: Creating Your Corporate Intranet Using Wordpress
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Communicating With Blogs
Labels: Blogs, Business, Intranet
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posted by James A. Warholic at
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B2B vs B2C Blogs
In the Business-to-business or Business-to-consumer world sharing information with customers can add a personal touch that your customers will like.
Many times companies have a list of engineering contacts in their database of contacts that would appreciate knowing about some of the latest technical issues going on in their industry. Build a blog to keep them informed. Use it for highlighting new product releases by your company.
If your company mainly deals with consumers, consider sharing information about your organization or the new products or services that are available. Think of it as a great sales and marketing tool.
Many times having a personal message from management or postings from the president or CEO of your company can provide an inside look and really allow to have your brand shine in the eyes of your customers.
One of the features that really is at the heart and soul of blogs is their natural ability to be a living and breathing website. Many times the main company website just sits over there with the same old information versus a Blog that breathes and brings a breath of fresh air. Some websites can be difficult to update or require full time IT staffing to make changes vs a blog that really is simple to add a new posting and manage for even the CEO of a company.
So consider putting a Weblog together, your customers will like it.
by: James A. Warholic, President Professional Web Services, Inc. Internet Marketing, Online Advertising, Web Branding
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More Blogging Information
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posted by James A. Warholic at
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Customize Your Blog For Your Business
Changing the styles and colors are some of the simple things that can be done to set your weblog apart. Sometimes adding a graphic into the mix can do just the right marketing trick.
If you do not know html, do not worry. Experiment with the layouts and design templates. If you make a mistake just start over with a hybrid or new template. HTML is not that difficult to learn and there are helpful tutorials online. Most things are intuitive in the layout design and as you learn new things go in and try it.
Use the columns on the left or right to include links to relevant information or other items that are of interest to you or your business. As time goes on, include some interesting story links that may have been in earlier postings but would like to highlight for your readers.
Upload pictures for your business. Show the world what it is that you do.
Include an Email or contact page link.
As your blog continues to grow and readership expands consider maximizing ROI by providing relevant content ads that can be placed automatically in your site and "get paid a small slice" of every click from your site. see: Google AdSense advertising program
You've Got To Be Kidding
If all of this open source stuff sounds to overwhelming for your business consider help.
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Labels: Blogs, Business, Marketing
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posted by James A. Warholic at
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Create Your Blog 2 For B2B and B2C
I decided to try a new Blog and host it on our pwebs.net website.
There are a number of free open source softwares available for building a blog on your own website. Most require loading the software programs on the server and then start blogging.
Then I remembered a feature at blogger.com about having ftp access with a user name and password to another site where the blog can be hosted.
So, I first created a subdomain at our website. In this case blog.pwebs.net. I then went in to our account at blogger.com and created a new blog and setting the options to be hosted with the right path to our site.
Then just like magic the software created the posting and it placed it live at Professional Web Services.
Get help online with Internet marketing from Professional Web Services. Get your business discovered online in the search engines. Start gaining more sales today.
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posted by James A. Warholic at
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Building a Blog B2B and B2C
No problem.
Check out what can be done with the free online tools available.
Contact Professional Web Services for Internet marketing help.
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posted by James A. Warholic at
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