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Information About Jim Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person. Jim, your online marketing specialist for B2B and B2C businesses.

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Sunday, July 03, 2005

Writing an eBusiness Blog

Corporate Blogs

Penmanship is one thing, style is another, and content are all extremely important considerations when writing your online Corporate eBusiness Blog.

Content is the most important mix of ingredients in the recipe, especially when writing online.

Search engine algorithms are getting better at deciphering what an article is about but certain keywords can really cause an article to show up in the search results where you might not want. Language, words, phrases, and spam can really place a dent into the body of your article. Many times this can occur without you even realizing it.

Search Revision

I read an excellent first chapter article dealing with revision for a writer titled: "Acts of Revision - A Guide For Writers." There was much to glean from the introduction and first chapter alone. While the guide was dealing with writing in general there were references to hypertext in the contents. I guess I will just have to get the book.

Writing for the Internet can be substantially different than writing on paper. First off, a person reading a story in book form, the reader glosses over how many times a certain keyword is stated in the body text. Algorithms on the other hand look at EVERY WORD and phrase while cataloging the information for search results.

Penmanship is another area to pay particular close attention to details. Sometimes accidentally using the word "then", when you really meant to use "than" in the body text can cause a glitch in a computer algorithm whereas a person reading it quickly on the "World Wide Web" might not even see the difference.

Writing style is another factor to look at from a search engine perspective. Many times a writer wants to write a page in their own technical, engineering, or elitist style without giving any consideration who their target audience is. If you are indeed writing for engineers then including technical and engineering terms should most certainly be included in the page text. On the other hand, reaching the general population in an advertisement or the body of an online article, considerations must be given to not write over the heads of those that you are trying to reach.

There are other marketing factors involved in online eBusiness writing. Punctuation, capitalization, bold text, titles, headings, (font size, color, and style), and advertising graphics are just but a few of the keys that will help unlock the doors in the minds of your readers.

One other important factor not to be overlooked in anything you publish on the internet and that includes a weblog, is the business branding perception in the minds of everyone who comes in contact with published articles by you. Always prefilter Web articles with the following questions before they are published online: What does this do to my corporate brand? Is this good, bad, or neutral for my business brand?