Wednesday, August 24, 2005
What's Your Line? Next Generation Marketing
Does your company manufacture GPS tracking devices or manufacture and fabricate parts for OEMs? Maybe you are on the cutting edge with Hydrogen Fuel Cells, New Electronic Devices, or High Tech Equipment for specialty applications. On the other hand, maybe it is one of the many B2B or B2C services sectors that is your specialty.
No matter what industry sector that you find your company involved in, I would venture to say that no one knows your own company business better than YOU.
In this technical world, writing detailed information can best be accomplished by the Pros. Sure, you can get a copywriter to put some article together for you, but it still will not have the engineering or technical details that can only be provided by those in the specific industry of expertise.
To share that information requires a significant amount of time and effort on your part. There are no two ways around this. Good content for customers to read is one of the most important requirements in promoting your company to new customers. It requires writing...
In the old TV show "What's My Line?" contestants were asked Yes or No questions by a group of panelists to determine the occupation of a contestant or what product was manufactured by them. This show ran from 1950-1975.
Much of what we see on the web today reminds me of this show, with simple yes and no replies to questions. Many times business websites have a hidden marketing message that is just screaming to get out. Pictures can certainly tell a thousand words but having a message to go along with it can make all the difference in the world when it comes to marketing and advertising your company online.
One of the best marketing tools available to business today is the Blog. This is still foreign to many B2B and B2C businesses. Using this format to share important company information, product information, and services provided can be an excellent way of promoting the organization.
To be honest, the one thing it takes is a significant amount of time. But, what better way to really compose thoughts and ideas then writing them down in a succinct fashion then right on your website. I am reminded by a friend that has always said you must have a written business plan. Well, I might take that a step further and say that each area of your business should have a concise gathering of thoughts and incorporating those thoughts into written articles. I am not referring to confidential information but the main attributes of your business.
Some of the questions that should be asked:
What type of customer service do I provide?
What are the main products or services provided?
Is our company brand understood in the main industry?
How recognized is the company brand in other related fields of influence?
How can I improve our Sales and Marketing message?
Why would a new customer want to use our products or services?
There are more detailed Customer Relations Management, CRM, questions to be sure, but starting with these is an excellent way of prompting yourself in identifying the answers. Once these are identified, then incorporating those answers in what is written is the best way of marketing and advertising your company.
The technology and some excellent open source software resources are available for free. Learning how to use these technology resources will continue to be some of the greatest challenges facing businesses today. Services that provide a well rounded understanding of the inner workings of the Internet, and can demonstrate, tutor, provide training, and be a source for marketing and advertising ideas will always be needed.
With Professional Web Services, we have the information that you need. Contact us today for Internet marketing, online advertising, and web branding strategies. We can help you set up a blog for your business, provide content editing, demonstrate how to make a professional looking blog with key pictures placed for maximum impact to the reader, and manage it for you.
Don't leave the new customers guessing what it is that you do. Start writing and sharing.
Article written by: James A. Warholic, President of Professional Web Services, Inc. James is an avid online blogger having written on a wide variety of subject matter from Internet marketing and online advertising, science and new technologies, including detailed Exposé articles. His company provides Internet marketing and online advertising expertise for a diverse variety of B2B and B2C companies.
posted by James A. Warholic @ 1:26 AM
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