Professional Web Services Launches Strategic Marketing Directory

Professional Web Services Launches Strategic Marketing Directory

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The New Strategic Marketing Directory is ideally structured toward building up, increasing revenue, and accelerating growth of a company through marketing communications, growth strategies, performance evaluations, sound marketing and advertising principles, ethics, branding, leadership training, sales processes, hi-tech public relations, National and International market development, Internet marketing, online advertising, and Global web branding.

San Ramon, CA (PRWEB) January 9, 2006 -– Professional Web Services, Inc., announced today the launch of a new Global Strategic Marketing Directory, with information, resources, and services geared toward building up and expanding the market reach of new or established companies.

"Strategic Marketing is probably one of the most important subject matters online. This area of business is so encompassing, especially in light of the Global Market Reach of the Internet. It touches every aspect of a B2B, B2C, and C2C business," said James Warholic, President of Professional Web Services, Inc.

Professional Web Services, Inc., www.pwebs.net an Internet marketing services, online advertising strategies, web branding solutions, and consulting services company, has just compiled and completed an in-depth evaluation of numerous International companies for inclusion into a new Internet Strategic Marketing Directory.

The directory is a compilation of some of the finest Global and leading International companies for a multitude of strategic marketing, advertising and sales information, outsourcing, and out-tasking business services for established businesses, new businesses, entrepreneurial startups, Inventors, and Exporters looking for strategic solutions help to get their companies started on the right path to profitable success.

The directory has information about global and International strategies for reaching new customers, intellectual property rights, copyright policies, competitive intelligence, B2B and B2C regulations, International and National laws, e business legal issues, e mail marketing procedures and regulations for proper opt in and opt out subscriptions, along with ethical issues in business such as: privacy policies and privacy rights, patent laws, and authoritative information from attorneys, financial consultants, insurance recommendations, tax services, customer relationship experts, and Internet technology experts.

With the Internet causing the world to become that much smaller it is imperative for companies to have at their fingertips, trusted business resources to improve their marketing, advertising, and sales today.

"We see this Internet Strategic Marketing Directory source as a resource base for businesses, as well as a place where undiscovered gems can make their talents and marketing, advertising, consulting, and sales services known to the International business world," said James Warholic.

About Professional Web Services, Inc.
Professional Web Services, Inc. focuses on marketing, advertising, and promoting businesses with web site development strategies to reach their targeted audiences and reach new market segments. The company's understanding of the Internet, the inner workings of the different Global Internet business marketing agents, ethical search engine optimization skills, knowledge of online advertising, and National and International sales enables the company to increase their clients' online exposure. The company enhances clients' online presence with improvements to their foundational structure and through website analytics; while continually updating and improving the website design for reaching the desired market audience and accelerating growth. For more information visit www.pwebs.net

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James A. Warholic - President of Professional Web Services, Inc.

Labels: Directory, Internet, Marketing, Strategic Marketing

posted by James A. Warholic @ 3:57 PM

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Website Marketing and Advertising Balancing Act

The Number One Rule For A Professional Business On The Internet: Be Found Online
By: Jim Warholic

Many B2B and B2C companies lose track of the number one rule when a website is first launched online. Much effort goes into the Wow factor, with trying to make the site a flash advertisement or spending ten or twenty thousand dollars or more with a graphic design artist that knows very little about marketing from a SEO, Search Engine Optimization standpoint. In fact many of these graphic designed sites provide very little substance when it pertains to SEO. Most of these websites can not be found online.

The majority of companies in the world are the small business types. They do not have the brand recognition of a Sears, Wal-Mart, Best Buy, or Dell. Because of the brand recognition from large companies, it is very easy to find these sites online. On the other hand, small business sites may be known by their company branding in a particular market segment but not by new customers searching for what products or services are provided.

Web branding is particularly a problem in the consumer services fields such as: Realtors, Attorneys, Insurance Agents, Doctors, and Dentists. Many of these consumer services fields have taken a cookie cutter approach to building a website. In many instances the websites are built using a frame approach. This makes it very easy to put the website together for new individuals but the content is not original and can not be properly cataloged by the search engines to be included in the results for the business keywords and key phrases. Take for example a Realtor with a website from a company that produces thousands with a template driven frame system. The only difference between Realtor number one and number two is the picture and maybe the graphics on the pages. All the content within the pages are the same for all Realtors using this approach. With the large increase of Realtors in California alone, how much sense does it make, that a new site with the same content is going to show up in the SERP, search engine results pages?

To be fair, while this frame approach does have certain drawbacks from a search standpoint there are some good qualities to consider. Many of the sites have built in CRM, Customer Relation Management software that makes it very easy to maintain contact with leads and customers on an ongoing basis.

Customized Websites Internet Marketing Solutions

No need to re-invent the wheel. Customized Real Estate Websites and others can be designed and built around the frames of the cookie cutter style. This has the advantage of being able to include the CRM software and other marketing and advertising features. This certainly takes more work but the payoff in the long run will be worth it. Search Engines will begin to catalog the information and include it in their search results pages. People searching for the product or service will find the website, particularly if it is targeting a local market segment. See: Local Search Marketing And Advertising

Balancing Internet Marketing And Advertising With Eye Candy

Website functionality and visually appealing features must be balanced by the first rule: being found online. If a website is nothing but eye candy the search engines will not find and catalog it, versus having an all text site will get pretty drab and boring, with very little in the way of conversions (Having a visitor go to the next step i.e. make contact, purchase a product, sign up for a technology and online advertising newsletter, or obtain more information.)

Content Management for Increased Sales

Internet marketing and online advertising is very fluid in the dynamics of search today. Maintaining fresh content is a key to increasing the online sales that can be generated through a website. Updating a site regularly has at least two significant advantages over others. 1: Content will be fresh for regular visitors and will likely result in return trips. 2: Search engine algorithms view updated content as a positive when it comes to ranking in the SERP.

No One Said Search Engine Marketing Was Going To Be Easy
Internet Marketing services Online Advertising Strategies Web Branding solutions

There are well over one hundred factors that play into obtaining good rankings in the SERPs. The time and money costs can be significant for business today. The solution is to leverage the talents and expertise of someone with experience that have put in thousands of hours of testing, analysis, and proven ethical concepts to improve the bottom line for your B2B or B2C business. Contact Professional Web Services, Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions.

More Sales For You!

Labels: B2B, B2C, Best Buy, Business, CMS, Dell, Internet, Internet Marketing, Online, Online Advertising, Sears, Wal-Mart, Website, Website Marketing

posted by James A. Warholic @ 10:32 AM

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Unique Internet Marketing Sales Messages

People are tired of the same ole B2B and B2C Brand thing on the Internet.

When a friend was job hunting and was scheduled to have interviews at various companies he was excellent at analyzing the upper managers and VPs before he even met them. Some of the companies were on the Fortune 50 and it was very easy to find news articles related to the company or individuals in the search engines. The analysis came in the form of what was said in the self released press releases and many of the rote writing of the Bios.

Marketing Creativity

Creativity is not one of the stronger suits by many of top managers and it shows in the form of what I call "Bird Seed." For those that do not know what Bird Seed is, just put together the uppercase letters and you will have it.

Internet marketing is becoming more about story telling, the good birdseed kind. When making a sales presentation to a customer in person the customer can get to know you. They can discover your mannerisms, learn how you respond to circumstances, and size you up on the type of character you are. Whereas, with the Internet and a company's website a person visiting can only read and visually look at pictures or videos. Sales in this case is only one way. While websites can include avatar characters, instant messaging feedback, and eventually voice over IP embedded in the site, it can not fully interact with a potential customer.

Internet Sales, Marketing, And Advertising Concepts

The Internet is unlike any other form of advertising media. People talk about how to increase the stickiness of a website, and to a certain degree it is true that this marketing factor needs to be addressed, but for many different websites the stickiness factor is very overrated. Each industry has a unique set of keys that unlocks the door to a person's mind. Typically there are two ways that a person finds a business online. One way is they already know your website address, OR a Search Engine Search was executed with certain keywords related to what the company does. In both of these instances a customer or new prospect was seeking information about a certain topic. Once that information is found a prospect may email or phone the company to make contact. Other times, a prospect will return to read more in-depth information related to the company or industry. Hence the website stickiness factor.

Search And Be Found

Search is the one major factor that makes the Internet different. Imagine, customers are already actually looking for what it is that your company manufactures or the services provided. Advertising on the radio or television is targeted to a broad market spectrum and in most cases requires many viewings of the Ad for it to have a marketing impact. Newspaper and Magazine advertising is more targeted to a narrower band segment but even with this, the spectrum is not as tight as the Web. With keywords advertising from Google, Yahoo, MSN, and other Search Engine companies open to all, in every single industry, provides the highest ROI and the most targeted of any other forms of advertisements. In fact, with at least one search company, local advertisements can be targeted to state, city, or even the local neighborhood. Simply put, no where else can you reach this type of market segment customer target groups on a 24x7 real time basis like you can on the World Wide Web.

Sales And Marketing Ethics

People are becoming more critical of everything written and viewed online. With the email spam that seems to flood in with hurricane force into our mailboxes on a daily basis, is it any wonder that people are calling into question everything on the Web? Yes, the Web is growing by astronomical amounts but is the information trustworthy? Taking into account the ethics factor will become more important as time goes on.

Your Internet Marketing And Online Advertising

Getting your company marketing message out is a daily challenge. Putting ones thoughts down in written form is definitely one of the toughest feats to accomplish. Meeting this challenge is a must in the twenty-first century. Penning the message together in a unique style will add validity to the trustworthiness of the message, the character of the company, and the integrity of the individuals.

Spend the time today to do it the right way.

Professional Web Services, Inc. Internet Marketing Services, Online Advertising Strategies, And Web Branding Solutions. Reach: The eBusiness Professionals

The diversity of information online can not be contained.

Signed Jim Warholic

Labels: B2B, B2C, Branding, Ethics, Google, Internet, Internet Marketing, Marketing, MSN, Online Advertising, Sales, Search Engine Optimization, Search Engines, SEO, Web, Yahoo

posted by James A. Warholic @ 8:34 PM

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